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"BPI: A Tradition of Leadership." THEY BELIEVE in the central role that private enterprise plays in economic development. THEY BELIEVE that their corporate mission to be the leading private financial institution in the Philippines in terms of professional competence, service quality, responsible corporate citizenry, and overall growth and stability; and to be an established ASEAN financial institution with a creditable worldwide outreach.

THEY BELIEVE that they have the responsibility to manage the business for the maximum benefit of their customers while adopting the highest standard of integrity; to offer the widest possible range of financial services that is responsive to their needs; and to adopt an objective attitude towards change and innovation, ever mindful of improving service quality and operating efficiency.

THEY BELIEVE that they have the responsibility to develop the potential of their employees to the fullest by providing an environment conducive to their personal and professional growth; and to foster a value system held in common throughout the institution in order that they may all share a coherent sense of purpose and direction.

THEY BELIEVE that they have the responsibility to attain, over time and within exacting standards of prudent management, the highest possible return on the investment of their shareholders.